COMM ST 10 Lecture Notes - Lecture 11: Telling Stories, Retina, Oligopoly

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L e c t u r e 1 1. Issues with stored content (cont: reproducibility: how easily and accurately can you make copies? (before: by hand, today: printers ~quality sacri- * how media is stored has important consequences (e. g. po- litical: monica lewinsky sex scandal) * papyrus: decentralization (ef ciently take from one place to another) Film provide us with some of our most vivid media memories. ~words and images stick with us forever ( life is like a box of chocolates ) ~a giant mirror: re ection of our values and culture. In uence our conceptions of reality (romance: carry me into the sunset ) Persistence of image: a visual image is retained in the retina of the eye for a fraction of a second after it actually appears. Motion picture: series of still frames that create a feeling of motion due to persistence and the physiology of seeing.

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