COMM ST 10 Lecture Notes - Lecture 19: Penny Press, Baby Boomers
5 Nov 2017
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Document Summary
Ancient egypt: ads posted on papyrus in public. 1st form of print ad = flyer. Penny press : sold papers for 1 made up with ads paid for by advertisers. 1704: ad for someone wanting to sell piece of land on island. Electronic media (20th century) - heavily relied on advertising revenue. Newspapers = backbone of media (geared towards local audiences (tangible & can be viewed multiple ties) Radio = can offer some specialization, after identified targeted audiences. Reading is a focused activity, so ads in newspapers are taken more seriously. Ads are black & white however, standalone color inserts can also be added. Magazines = good for specialized ads (attractive specific kind of audience member) Stick around longer in homes, often shared with others (long shelf-life) Higher quality ads (more color & more graphics) Can be bought at short notice, good for messages that require repetition (not good if.
