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Class Notes for ARE 3222 at University of Connecticut (UCONN)

UCONNARE 3222Rigoberto LopezFall

ARE 3222 Lecture Notes - Lecture 12: Strategic Alliance, History Of Marketing, Customer Relationship Management

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29 Jan 2020
0
Find a need and fill it. : relationship: since 1990s: long-term relationships with customers and other partners lead to success effective tool , social
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UCONNARE 3222Rigoberto LopezFall

ARE 3222 Lecture Notes - Lecture 13: Prezi, Strategic Planning, Contin

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29 Jan 2020
0
Marketing planning: the basis for strategy and tactice. Planning: anticipating future events and conditions and determining the best way to achieve org
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UCONNARE 3222LopezFall

ARE 3222 Lecture Notes - Lecture 10: Combined Statistical Area, Metropolitan Statistical Area, Target Market

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28 Oct 2019
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UCONNARE 3222LopezFall

ARE 3222 Lecture Notes - Lecture 6: Social News Website, Video Blog, Flickr

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13 Sep 2019
0
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UCONNARE 3222LopezFall

ARE 3222 Lecture Notes - Lecture 4: U.S. Consumer Product Safety Commission, Strategic Alliance, Marketing Mix

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13 Sep 2019
0
Lecture 4: chapter 3: the marketing environment, ethics and social responsibility: part 1. Developing a competitive strategy: competing strategy, metho
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UCONNARE 3222LopezFall

ARE 3222 Lecture Notes - Lecture 2: History Of Marketing, Customer Relationship Management, Relationship Marketing

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3 Sep 2019
0
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UCONNARE 3222Rigoberto LopezFall

ARE 3222 Lecture Notes - Lecture 11: Levi Strauss & Co., Debit Card, International Trade

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29 Jan 2020
0
Conversion of raw materials and components into finished goods and services. Ex. dinner at applebee"s; samsung galaxy phone; levi jeans. Availability o
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UCONNARE 3222Rigoberto LopezFall

ARE 3222 Lecture Notes - Lecture 9: Consumer Behaviour, African Americans, Reference Group

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29 Jan 2020
0
Process through which buyers makes purchases decisions. Marketers borrow extensively from psychology and sociology to better understand consumer behavi
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UCONNARE 3222LopezFall

ARE 3222 Lecture Notes - Lecture 14: Marketing Mix, Financial Statement, Focus Group

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28 Oct 2019
0
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UCONNARE 3222LopezFall

ARE 3222 Lecture Notes - Lecture 5: Deflation, Consumerism, Consumer Protection

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13 Sep 2019
0
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UCONNARE 3222LopezFall

ARE 3222 Lecture Notes - Lecture 3: Marketing Strategy, Marketing Mix, New Product Development

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5 Sep 2019
0
Chapter 2: strategic planning in contemporary marketing: lecture 3. Marketing plan: the basic for strategy and tactics: marketing planning. Implementin
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UCONNARE 3222Rigoberto LopezFall

ARE 3222 Lecture Notes - Lecture 3: Consumer Behaviour, Cognitive Dissonance

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29 Jan 2020
0
Consumer behavior is affected by a number of internal, personal factors also. Need- imbalance between a consumer"s actual and desired states. Motive- i
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