COMM 1000 Lecture Notes - Lecture 19: Microsoft Powerpoint, Media Richness Theory, Social Presence Theory
Document Summary
Types of social media services: bookmarking sites and news sites (reddit, blogs and microblogs (tumblr, twitter, social networking sites (facebook, linkedin, google+, shopping sites (amazon, multimedia sharing (youtube, vine, instagram, virtual worlds (world of war craft) Computer-mediated communication (cmc: the exchange of messages between two or more people through digital media, includes . Media deficit approach: cmc lacks immediacy and rich message cues, which lowers the quality of communication. Media augmentation approach: individuals use cmc to complement and add to face to face communication. Face communication: low social presence high social presence. Video conferencing face-to face: leaner media, less effective richer media, more effective, asynchronous, synchronous. At its core, social media show how unique we are just like everybody else. Identity and the internet: spoofing (catfishing): faking your identity on the internet, phishing: luring users into giving up account information, avatars: online digital personas, cyberbullying: using the internet to cause harm to others.
