COMM 1000 Lecture Notes - Lecture 8: Scatter Plot, Graphic Design, Typography
Document Summary
Visual communication: delivery of ideas and information through visual forms. Humans are predominantly visual: people uses sense to form impressions. People learn through narrative: people lear(cid:374)ed for(cid:373) stor(cid:455) telli(cid:374)g as a (cid:373)ea(cid:374) to co(cid:374)(cid:448)e(cid:455) i(cid:374)for(cid:373)atio(cid:374) si(cid:374)ce it"s memorable. Sometimes nonverbal gestures mean more than verbal communication. Easier for the brain to understand and interpret the data, which makes reporting and coming to conclusions much easier. Scatter plot of 20-year annual return of a degree can help you visually see the difference between returns comparing different degrees. Proximity: group related items together to visually establish relationships. Creates visual unity and allow things to connect. So people can group things together and make sense of things. Repetition: repeat some aspect of the design throughout the entire piece. Contrast: ju(cid:454)tapose (cid:448)arious ele(cid:373)e(cid:374)ts of the piece to dra(cid:449) a (cid:448)ie(cid:449)er"s e(cid:455)e i(cid:374)to the page. The exposure triangle: three features that control how much light gets into your picture: aperture, shutter speed.
