COMM 1000 Lecture Notes - Lecture 19: Health Belief Model, Health Literacy, Health Education

• School: UConn
• Department: Communication
• Course: COMM 1000
• Professor: Stephen Stifano( S I)

Document Summary

Lecture 19: health & science communication: april 17, 2019. Health communication: the study and use of communication strategies to inform and influence individual decisions that enhance health, goals of improving health literacy, public health campaigns, doctor-patient interactions, health education. Health campaigns: planning and strategy development, target most effected, developing and pretesting concepts, message and materials, addressing effectiveness and making refinements. Doctor-patient interaction: critical, people fear going to doctor because they feel like they"ll be judged. Doctor-patient disconnect: 1998, 75% of doctors think interactions are satisfactory, 21% of patients said interactions are satisfactory. Health education: different for each age group, each need it but in different ways, eating healthy, drugs, alcohol, sex, school systems are different in certain standards, different education happens in different places. Science communication: the delivery of scientific information to the general public (non-experts, goals, generate support for scientific inquiry. Information decision making: political behavior, public opinion, ethical thinking.