PSYC 2700 Lecture Notes - Lecture 11: Elaboration Likelihood Model, Cognitive Dissonance, Reference Group
4 Oct 2018
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Children given set of toys and asked to rate each one. Then told they could play with any of toys, except for one(the second. Then asked to tell someone it was enjoyable. Then reported how much they really enjoyed task. Independent westerners-concern of one"s ability to make an adequate choice. Interdependent easterners- concern about one"s own ability to make choices that. Alert us to potential rewards, costs, or threats in the situation. Attitudes may allow us to maintain cherished beliefs about ourselves and. Attitudes also allow us to defend those beliefs when they are threatened. Attitudes help us express cherished beliefs and values to groups that support our. Guide identification with reference groups that share and reinforce those values. A reference group is the group whose opinions matter to us and affect our beliefs. People think, attend to the logic of the argument and to the evidence and.
