COMM 166 Lecture 2: L2 - Consumer Behavior
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Consumer behavior: why, how, when we buy, research, consumer behavior, how, why, influences, where do they _____________________, how do they _________________________ the purchase logan. Consumer behavior: buying behaviors, social influences: culture and subculture, _____________, **all of the above influence values, which influence what. Consumer behavior: buying behaviors, psychological influences: product knowledge, product. : i : :pin: , iardassoggl: marketing mix: 4 ps, _________________ influences involvement reference groups and families types of products people buy. I friends , the people we associate w/ or t like to associate w/ www. i?iniy!ncew. soeeerom:::::n::ma:ni::oy product /packaging , to you as individual h identity i price place promotion how much you know about. Consumer behavior: buying behaviors--cont, consumer decision making 3 types, _________________ decision making, limited decision making, __________________ decision making. Right- and left-brain processing: left-brain: rational, wants to seek out information, choices ; routine product (ex . groceries , toothpaste ) devote you make a mistake ( ex .
