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Class Notes for Communication at University of California - Santa Barbara

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COMM 1 Lecture 2: Communication Contexts and models

COMM 1 Lecture 2 Communication Contexts Models 11019 week 1 lecture 2 Reminder: sections meet this week (but nothing is due) WHAT IS COMMUNICATION? Psychology? Sociology? Politic science? Linguistic? Media? All have some ...

Communication
COMM 1
Dolly Mullins
COMM 88 Lecture 19: 6/7

find more resources at oneclass.com Comm 88 Lecture 19 June 7, 2018 TA Speakers What happens to research after it is conducted? Academic publication Practical applications Marketing, consulting, policy Media coverage (of h...

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 14: Interrupted Time Series, Experiment, Time Series

Comm 88 Lecture 14 May 22, 2018 Preexperiments and Threats to Internal Validity (cont.) Threats to internal validity Threats related to pretesting (or measures over time): Mortality Reactivity effects: Participants reactio...

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 12: Random Assignment

Comm 88 Lecture 12 May 15, 2018 Experimental Research True experiments (X: IV, Y: DV, R: random assignment) Posttest only control group design R X 1 (group 1) R X 2 (group 2) Example R X 1antismoking ad) Y (beliefs about s...

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 18: Institutional Review Board

Comm 88 Lecture 18 June 5, 2018 Research Ethics Treatment of Subjects Institutional Review Board Must submit research proposal for approval to the universitys IRB At UCSB: Human Subjects Committee Must complete Human Subj...

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 15: Observational Error, Random Assignment, Time Series

Comm 88 Lecture 15 May 24, 2018 Quasiexperiments Time series design Multiple time series design Y 1 Y2Y 3 Y 4 Y1Y (5ro6p 17 8 Y 1 Y2Y 3 Y 4 Y2Y (5ro6p 27 8 Variation: give comparison group treatment and keep measuring So f...

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 17: Rhetorical Criticism, Grounded Theory, Participant Observation

Comm 88 Lecture 17 May 31, 2018 Qualitative Research Methods Qualitative types of messages analysis subjectively analyze comm messages (e.g., media content, conversations) Rhetorical criticism Write critique of form, lang...

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 16: Reductionism

Comm 88 Lecture 16 May 29, 2018 Content Analysis (quantitative) Systematically, quantitatively examining the content of communication Used to: Describe how muchwhat kind of certain messages there are (e.g., sex on TV, type...

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 13: Internal Validity, Selection Bias

Comm 88 Lecture 13 May 17, 2018 Factorial Designs Interaction effect between IVs The unique effect of the combination of IVs The effect of one IV depends on the levels of the other IV(s) Examples for a Music X Task interac...

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 11: Call Screening, Tinder, Semantic Differential

Comm 88 Lecture 10 May 8, 2018 Administering surveys (cont,) Interview surveys Telephone Quickest results Compared to face-to-face: reduced costs, more privacy, more efciency Compared to se...

Communication
COMM 88
Mullin
COMM 88 Lecture 10: 5/3

Comm 88 Lecture 9 May 3, 2018 Survey Research Primary goals Identify/describe attitudes or behaviors (in a given population) Can examine one point in time or track over time Cross-sectional surveys: one samp...

Communication
COMM 88
Mullin
COMM 88 Lecture 9: 5/1

Comm 88 May 1,

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 12: Partial Correlation, Longitudinal Study, Dependent And Independent Variables

Comm 88 Lecture 11 May 10, 2018 Survey Research (cont.) Getting closer to causality To help solve 3rd variable problem: Partial correlation - measure potential 3rd variable, statistically partial out (control f...

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 8: Simple Random Sample, Cluster Sampling, Nth Metal

Comm 88 Lecture 8 Lecture 8 April 26, 2018 Sampling How do we select participants (or other units) for a study? Sample a subset of the target population (whowhat you want to report about) Ex: target pops: voters, Facebo...

Communication
COMM 88
Mullin
COMM 88 Lecture Notes - Lecture 7: Content Validity, Predictive Validity, Face Validity

Comm 88 Lecture 7 April 24, 2018 How Good Is your Measurement? Reliability and Validity cont. Assessing reliability Whats wrong with the funny item? Doesnt go with rest, will lower the reliability of the score You want all...

Communication
COMM 88
Mullin
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
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