COMM 166 Lecture Notes - Lecture 5: Social Facilitation, Mickey Mantle, Joe Dimaggio
Document Summary
The business of sports: professional, college, high school, even younger. Olympics it etc . things w/ team name associated w/ Like selling jerseys , big fingers , mugs , Biggest tv audience of the year: ______________________ __________________: biggest day of the year for advertisers. More televisions sold during the 2-3 weeks before the _________________ than any other time of the year. super bowl usually scheduled for early february every super bowl sunday. Most expensive air time you super bowl as much interest can buy year: 3 not so you middle of the season there"s gotta deal wi highs and lows. Unique aspects of marketing sports: _________________ seasonal, highest beginning and end of season, intangible and subjective __________________________ into the performance demand ewotuates y it on a shelf. What"s a successful it intense scrutiny and output of the org by fans and players. management of pro team 4 management of. Don"t have control over whether the team is gonna perform.
