COMM 166 Lecture 6: L1 - What is Marketing
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Good thang ) to provide for ) involved targets. Marketing is the process of developing, pricing, promoting, and distributing products, services, and ideas that _____________________________________. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings ______________________ customers, clients, partners, and society at large. Using a product/selling approach, businesses developed products and then tried to. Products that were ___________________________________ for the manufacturers. Products that were ______________________________ for the ease of manufacturers. This meant selling was a matter of ____________________________________-- often with aggressive tactics. The goal of a marketing approach is developing _________________ long-term relationships. _____________________________. convincing consumers advertising , product placement , etc . * fifth p people brand loyalty , pick you over competitors making the sale high enough to cover cost. Pre - packaged salad ) being sold ; location where deemed best for consumers ( ex . ; has to be ( oftentimes will fai.
