COMM 166 Lecture 7: M1 - Advertising Student Notes
Document Summary
Mediated , not dyadic composed non personal. ________________________________communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various ____________. media. Functions of ad agencies: work with the client to assess the target market"s needs/desires to develop ads that will be. From this they develop ads (creative). most effective: consider where the target market will most likely see/hear ads. _______________on behalf of their clients (science). ad placements. Creates an impression awareness: touts benefits of your product, can differentiate your product from competitors", develop an image of the brand. Importance of brands y increase demand from localized area to. Advertising and creativity you produce be demand is higher , unit cost is lower a bigger area: art taglines associated w/ a campaign short - term specific. Long . term catchphrases ( go w/ brand , not company : does she .
