COMM 166 Lecture 8: L7 - Product Strategy - Branding
Document Summary
Note: this set of notes will cover lectures up to exam 1. Brand: name, term, design, symbol or other feature that distinguishes it from others (p. 88). the brand (cid:8869) value of trademark (cid:8869) is protected ; trademark infringement it someone uses. They become a _______________________ for what the ( sales price of brand ) your trademark something to us. Short hand certain level of consistency trust that it"s reliable. Know what to expect , it communicates product is. ex . disney magical , Organizations spend millions on developing and positive maintaining brands. Want you to have associations don"t want competitors infringing on brand. Can be part of pr or ads. Provide a message in a more powerful, yet compelling to life way. What are the most valuable brands? apple , google , Prove that you "re able to help them get job first even it you don"t gain anything.
