COMM 89 Lecture Notes - Lecture 3: Grounded Theory, Reductionism, Communication Accommodation Theory
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(cid:374)ote o(cid:374) te(cid:454)t(cid:271)ook: do(cid:374)"t (cid:449)o(cid:396)(cid:396)(cid:455) a(cid:271)out the 7 (cid:862)t(cid:396)aditio(cid:374)s(cid:863) i(cid:374) ch 2. Instead look at positivistic, interpretive, critical in ch 3. (cid:862)co(cid:448)e(cid:396)i(cid:374)g la(cid:449)s(cid:863) theo(cid:396)ies (communication accommodation theory), evt, etc. ) Attempt to create general explanations that apply widely across many situations. Methods: typically quantitative (numbers), empirical methods to test hypotheses. Examples: cog diss (cognitive dissonance), urt (uncertainty reduction theory), cat. Attempt to identify the rules people create/use to regulate their behavior (in specific, Examples: cmm (coordinated management of meaning), structuration (organizational. (cid:862)(cid:272)(cid:396)iti(cid:272)al(cid:863) theo(cid:396)ies/(cid:373)ethods a(cid:396)e purely i(cid:374) the hu(cid:373)a(cid:374)ities, so (cid:449)e"ll (cid:374)ot (cid:271)e (cid:272)o(cid:448)e(cid:396)i(cid:374)g. Attempt to explain behavior as interdependent relationships within a system. Pa(cid:396)adig(cid:373): it depe(cid:374)ds o(cid:374) the pa(cid:396)ti(cid:272)ula(cid:396) theo(cid:396)(cid:455) (cid:894)(cid:272)a(cid:374) d(cid:396)a(cid:449) f(cid:396)o(cid:373) (cid:271)oth(cid:895) Examples: interactional view (of relationships), organizational network analysis communication theory on how organizations structure themselves to create norms that influence climate of the organization), cpm (communication privacy management theory- can create boundary turbulence) Chapter 3 adds 3 more terms (approaches to research);
