FAMST 101D Lecture Notes - Lecture 7: Blue Network, Dramatization, Humphrey Bogart
Document Summary
Affiliates - connected by transmission lines form att (better sound, high quality) Local stations taking signals from other cities and broadcasting it out, creating national sound. 1926: att leaves broadcasting and sells stations/chain to rca (the alliance of the major electronics companies, in charge of distribution) 1927: nbc splits into red (weaf) and blue (wjz) 2 of the biggest stations in new york. Blue network = emphasized news and information; cultural programming. Big programs/chains in ny could offer the big talent to smaller local affiliates. Because there will only be one small station with better programming than anyone else (as an affiliate of a big network/chain) Had to clear your air to give chains access to national audience ates. Had to clear your air to give chains access to national audience. Not trying to transmit a signal across the country, but to the affiliates. Anyone who wants to reach a national audience now can through these affiliate broadcasts.
