ITAL 20X Lecture Notes - Lecture 9: Silvio Berlusconi, Mani Pulite, Gfk Entertainment Charts
Document Summary
By doing so, berlusconi can get the support of the government. Government is currently controlling what is televised. By giving italians what they want on tv, he is able to garner a mass following. Getting into politics gives berlusconi rights on what to put on television. Also an opportunity for him to protect himself. By funding political parties, berlusconi can get them to stop some political charges if they are inflicted upon him. Left vs. right political cultures fear of communism. Citizens liked what they saw on tv. Did not want their television choices taken away from them. To keep putting these types of material on television. If it is not on television, it does not exist . Displaying soccer on public television revolutionized the way people were able to view games. Could watch in the comfort of their own home. Poorer citizens didn"t have to pay for expensive tickets. Caused younger generations to view games alongside their parents.
