WRIT 107T Lecture Notes - Lecture 2: Imaginary Audience, Swim Lane, Task Analysis
Document Summary
Laymen: nonspecialist readers who lack background (knowledge or experience) in subject matter. Technicians: readers who have or need the sort of background required to assemble, operate, maintain, or repair equipment or to run complex processes. Executives: readers who may not have much technical background but who use technical info to make decisions: to purchase, sell, implement, regulate, so on. Solve practical problems, accomplish important tasks, gather info. Real projects - real audiences - real feedback. Target and arrow metaphor - you (writer) armed with your bow (pen, pencil, computer) shoot the arrow (message) in an attempt to hit the target (audience) Shovel and wheelbarrow metaphor - you (writer) shovel the dirt (message) into the wheelbarrow (reader) better model: in person communication. Imaginary audience with whom we engage in a mentalistic give-and-take right inside our own brains workshop: audiences and tasks: define audiences" needs and interests. 2: deciding what to include and what to leave out. inventing audiences.
