COMM 10 Lecture Notes - Lecture 1: Youth Culture, Folklore, Cultural Artifact

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What is communication? communicare, l: to make common. 20c: new technologies distinguish communication from physical transport-transmit. Pervasive way of thinking how communication works o. Language is a conduit through which thoughts, ideas, and feelings are transmitted from one person to another. People insert their thoughts, ideas, and feelings into words. Words act as containers that transmit thoughts, ideas, and feelings o o. Language is not a conduit, but a shared set of tools and practices through which we encode thoughts, ideas, and feelings, and which others can then use as tools and practices=medium. Mediation mediare, l: to divide in half, to occupy a middle position. Ideological: an indirect connection that distorts the real. Formal: the form of mediation shapes that which is mediated o o. Intermediary agency: mediation is always a process that acts upon what is mediated medium, l: middle, intervening, or intermediate agency or substance. Media as medium for something else e. g. newspaper as medium for advertising.

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