PSYC 6 Lecture Notes - Lecture 16: Femininity, Masculinity
Document Summary
Gender identity (how you subjectively look at yourself. Violence and sex in television programs do not sell products in advertisements. Better recall of advertised brands by men and women who watched a nonviolent and nonsexual show. Immediately after viewing show and 24 hours later. Overall, men tend to watch tv less than women, so to make men watch more tv, sexual content was put into the tv. Men prefer watching a women in her 20s to mid-30s on tv. Men prefer watching younger girls on tv, kind of linear drop as age increases. In women, there is not a very big difference in drop and on average it is pretty similar. If we modify our expectations and socialization practices, sex differences would subside. Women can fill a variety of social roles outside of the constraints of the evolutionary perspective. Men can be as empathic as women given sufficient incentive, women can be as dominant as men given sufficient authority.
