MGT 103 Lecture Notes - Lecture 3: Oligopoly, Materialism, Bargaining Power

• School: UCSD
• Department: Rady School of Management
• Course: MGT 103
• Professor: Kristine Ehrich

Document Summary

Mgt103: product marketing & management | fall 2017 professor ehrich | soon-won han. Environmental scan: an environmental scan of today"s marketplace shows the many important trends that influence marketing. Mgt103: product marketing & management | fall 2017 professor ehrich | soon-won han: the clean energy sector of the global economy is growing as countries begin to meet their. Indicators of economic health: gross domestic product (gdp, gross national product (gnp, economic infrastructure. Inexpensive automobiles / used autos: auto-repair shops/maintenance (vs. buying new, home renovators (vs. building or buying new, education sector (can"t get a job, choose to further education, cheaper products overall. Mgt103: product marketing & management | fall 2017 professor ehrich | soon-won han: bargaining power of buyers & suppliers, threat of new entrants, rivalry among existing companies. Political & legal forces: marketers adjust to conditions and influence the process through contributions and lobbying, enactment of legislation, presidential administrations, congressional composition, state & federal law, within the us.