MGT 103 Lecture Notes - Lecture 2: Market Analysis, Customer Satisfaction, Swot Analysis

• School: UCSD
• Department: Rady School of Management
• Course: MGT 103
• Professor: Craig Eberhard

Document Summary

Stock price ($) x # of outstanding shares = market cap ($) Market cap is what we value companies on. Go pro"s market cap has gone wayyy down. They are still around, but du pont provided gunpowder in the war of. A coherent compelling story that moves the professor. Create strategies to successfully develop and market their offerings. Organizational culture (value a company based on this!) Company culture: the fabric or essence of the company. Something that is pre-existing in a company"s genetic code. It"s the heartbeat of the company (not the brain tho) If we manage our business effectively, revenue - expenses = profit, and a business needs profit to survive. Profit and sales allow you to be in business! Example:; for the 2019-20 uc, san diego school year, increase the number of incoming freshman applications by 6%, placing us a#3 among all uc applications.