MGT 103 Lecture Notes - Lecture 3: Household Income In The United States, Marketing Mix, Nutrisystem
15 Mar 2018
School
Department
Course
Professor
Document Summary
On the midterm, the questions will be about the person rather than the company on the reading. Management style: results oriented, works hard improving the company culture. Marketing mix : product, price, promotion, place (the four ps)! Product: zier added snacks, shakes, diabetics, vegan, gluten-free. She increased the price to increase the quality. Customer market segments: age, race, gender, geography, income, education level, marital/family status, religion, political, personality, risk tolerance. The big 4 have so much data that they don"t really need to target customer segments, they have enough data. You will work for the gen x or ys when you land a job. Will expect (and need) a lot from you. Disposable income : necessities : housing, food, clothes, medical, transportation, taxes and necessities account for about 75% Discretionary income : 25% income after taxes and necessities , fun money. Savings : 1990s and early 2000s (zero %), more recent (2008+ in/around 3%)
