BUAD441 Lecture Notes - Lecture 6: Blue Ocean Strategy, Guerrilla Warfare, Leapfrogging

• School: University of Delaware
• Department: Business Administration
• Course: BUAD441
• Professor: Sharon Watson

Document Summary

Strategies to improve a company"s market position: best offensives use a company"s most competitively potent resources to attack rivals in those competitive areas where they"re weakest, principal offensive strategy options, attacking the competitive weaknesses of rivals. Strong brand name and strong marketing skills can use efforts to win customers from rivals with weak brand recognition: offering an equally good or better product at a lower price. Surprising key rivals with sporadic and intense bursts of promo activity: launching a preemptive strike to capture a rare opportunity or secure an industry"s limited resources. Ex: securing best distributors in a certain geographic region or country. Using defensive strategies to protect a company"s market. Position and competitive advantage: good defensive strategies, help protect competitive advantage but rarely are the basis for creating it, can lower risk of being attacked. Strengthening a company"s market position via its scope of. Operations: decisions concern: scope of the firm (4 dimensions, 1.