COMM245 Lecture Notes - Lecture 5: Sarah Josepha Hale, Upton Sinclair, Ida Tarbell
8 Sep 2016
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Document Summary
Early print was originally for the upper class. Subscriptions often cost a week"s work of pay. Considered to be higher intellectual content than newspapers. Godey"s lady magazine: cost a year, sarah josepha hale assistant editor. Unusual occupation for the time: louis a. godey editor, content consisted of clothing patterns, recipes, etc, huge circulation. What is a brand: ideas and emotions associated with a product/company. Branding became an issue when industry and retail expanded. Need to make name stand out from competitors. Munsey"s magazine: first magazine to involve advertisers in revenue. Once advertisers became part of magazines, cost decreased, subscription went up, and circulation boomed. Reporters/writers focused on bringing justice and exposing corruption. Ida tarbell: the history of the standard oil company : magazine editorial that exposed j. d. Rockefeller and his monopoly over the oil industry. Outcomes of muckraking: monopolies outlawed, food and drugs became safer. Exposed the how unsafe american made cars were in the 1960"s: woodward and burnstein.
