COMM301 Lecture 4: Survey Research
10 Jan 2017
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When the questions or hypotheses are not suitable for experimentation: good when things are too unethical to address in experiments. When the population of interest is more general or global than can be included in an experimental sample: good when a universalistic population is too diverse or too geographically disburse to come to your lab. You can reach them through telephone surveys. Types of survey questions - 4 types, talking about 3 today. Before question is asked or after it is perceived: close-ended questions. Ask respondent a question and give them options. Pre-structured by the survey, the researcher thinks they have all the possible relevant answers and they put them down. It is possible to be wrong and they could miss a sub-group, so maybe you add an other: open-ended question. Ask them question but have them give you their narrative. You have to do some kind of content analysis that classi es of + or - so you can.
