COMM350 Lecture 14: "The Speaker" Chapter 14

• School: University of Delaware
• Department: Communication
• Course: COMM350
• Professor: Prettyman Duncan

Document Summary

Insinuation: form of exordium when topic is in dispute and the audience is hostile. 3 parts of the persuasive speech body. Conclusion is the last chance to persuade audience. The last message heard is the strongest. Conclusions should accomplish 4 things - aristotle. Audience should have a positive view of speaker. Support your argument or weaken opposing views. Leave audience with the right emotion you wanted them to feel. Goals are the same as informative speeches. Signpost is needed when leaving body to move to conclusion. Clincher is needed - something strong to wrap everything up. Prove that there is a serious problem. Present a plan to solve the problem - a solution. Specify actions that the audience can take. Compare your proposed solution to someone else"s. Satisfy need with a plan of action. Description of product and planned presentation (3-5 sentences)