COMM1010 Study Guide - Final Guide: Propaganda, Todd Gitlin, Kenneth Burke
Document Summary
Eliminate or create procedure: ethos, pathos, speech based phenomenon, aristotle"s idea of good sense/judgment, good character, good will, cicero said to take their whole life into account. Ex rudy guiliani construction speech- ppl knew his background: one of the first people to talk about humor. Even if speech is intended to be serious, people appreciate humor if you establish it well humor well. Audience is more disposed to listen to serious side if you establish. Use it to support broader point- ex rudy guiliani. Sometimes we use humor as a frame itself. Points made by humor that are part of the whole story- snl 2000 presidential election debate bush/gore. Organization: same as aristotle with intro/conclusion, cicero adds refutation stage to body- defeat arguments of other side, use refutation because if you understand their point of view, pulls audience ot you. Only use refutation if you have two opposing positions: stages: exordium (intro), narration, proof, refutation, peroration (epilogue)
