POSC340 Lecture Notes - Lecture 5: News Corporation, Fairness Doctrine, Globalpost
22 Dec 2016
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Document Summary
Us has a lot of privately owned compared to other countries. Party parallelism: tradition of objectivity or expression of partisan views. Publicly owned broadcasting: ensures the provision of certain types of welfare enhancing programming that the market alone would not provide. Commercial broadcasting: seeks to deliver largest possible audience at lowest possible cost, deliver programs with shallow but wide appeal, # of corporate owners: Weaker and weaker regulations has caused this: 2015 revenues: Viacom: 13. 3 billion (comedy central, mtv, nick) Disney: 52 billion (abc, espn, miramax, pixar) Comcast: 74. 5 billion (nbc, bravo: news has become consumer driven. Defined how broadcasters were given access to the broadcasting spectrum. Required holders of broadcasting licenses introduced by the fcc to make sure the content people were hearing on the radio was honest, equitable and balanced. 1964 broadcasters cant own more than 1 station in 1 market. 1975: no ownership of np and tv station in same market.
