ADV 3008 Lecture Notes - Lecture 22: Medium Shot, Answer Print, Rough Cut

• School: University of Florida
• Department: Advertising
• Course: ADV 3008
• Professor: Michael Fredrick Weigold

Document Summary

Create a script: document split vertically in half. Left is video/action, right is audio/sound: common script terms: Fade: gradual dissolve of a scene, or blend with following scene. Cut: sharp, quick end of a scene, or jump to following scene. Pan: rotate the camera, in order to: display a wide panorama, follow a moving object. Storyboard (sometimes called animatic: the second blueprint of the commercial, primary function: persuade the client. Producer (usually in the agency) seeks bids from studios. Director (a liated with the studio) is hired. Producer and director hire a cast: production. Shortest phase: most commonly nished in one day. Get 3 good takes for every scene: polish comes from lots of lm. Shoot the storyboard, then freelance ( lm an improved version, too: post production. Rough cut: edit the lm, no sound or e ects. Distribution prints: copies of the answer print.