ADV 3008 Lecture Notes - Lecture 6: Harry Blackmun, Abortion Clinic, Fairness Doctrine
21 Mar 2016
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Praise with subjective opinions, vaguely and generally, stating no specific facts. Advertisers must have evidence to support claims. An ad is deceptive if it is: Material: i. e. important to a consumer"s decision to buy the product. Considers from point of view of reasonable consumer (i. e. in context) Ad for collection of books is deceptive if consumers received. It causes or is likely to cause substantial consumer injury which a consumer could not reasonably avoid and. It is not outweighed by the benefit to consumers. The court decided that purely commericial advertising is not protected. A) advertising is not as important as political speech. B) it is harder to chill advertising, which has a strong profit motive. Ny times v. sullivan: the facts: 1964 new york times ran an ad civil rights ad complaining about montgomery al police some facts in the ad were false. Sullivan, a montogmery commissioner, sued ny times and the civil rights group for libel.
