ADV 3500 Lecture 2: Ch 2 Lecture Notes
14 Feb 2019
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What is a subject : a research subject is any person, object, practice, or process that is observed for research purposes. De ning your terms: when a researcher develops a method to observe what they are interested in, it"s important to be speci c about terms being used and elements being measured. If other people read your research, would they come to the same conclusion: theoretical. An abstract concept that de nes a term in an academic discipline. De ning a word in terms of the speci c process or application at hand. Consumer attitude : theoretical: manner, disposition, feeling, position, etc, with regard to a person or thing; tendency or orientation, especially of the mind, operational: like/dislike, favor/disfavor, feel positively/negatively, measurement: questions. What is a variable: a phenomenon or event that can be measured or manipulated in research, types. Dependent variable: measured, what can be measured.
