ADV 3500 Lecture 15: Ch 9-13 Lecture Notes
19 Feb 2019
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Remember, qualitative research is all about nding meaning. Sometimes it"s easier to see when what you"re looking at is new. Babies put things in their mouths immediately: using a method they know to sense the world, observation types: participate. Participant observation: researcher interacts with the group being observed. Nonparticipant observation: research observes participant without actively participating, observation types: c/overt. Quicker to conduct if group agrees to be observed. Participants may not behave naturally or may hide facts: hawthorne e ect. Can observe the most natural behavior of people: disadvantage. Hard to penetrate close-knit groups without revealing yourself. Field notes: participant observers may use multiple methods to gather data. Condensed eld notes: jottings or scratch notes, don"t be afraid to be messy. Extended eld notes: full descriptions taken after observation. Activity: a set of related acts people do. Object: the physical things which are present. Time: the sequencing that takes place over time. Goal: the things people are trying to accomplish.
