ADV 3500 Lecture Notes - Lecture 9: Frozen Yogurt, Red Mango, Sweet Frog
19 Feb 2019
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Assignment 3: frozen yogurt stores in the us/od4323: the major players in this industry are menchie"s frozen yogurt, yogurtland, red mango fc. Llc, tcby, sweet frog, pinkberry, and orange leaf frozen yogurt. The number of businesses in this industry is 319. 1. 6: the industry"s life cycle stage is mature. I agree with this because i feel it has reached its height, plus there are many competitors now. Consumer confidence is expected to increase in 2018, presenting a potential opportunity for the industry. this can affect a potential advertising campaign because it means consumers will be more accepting towards the idea of buying frozen yogurt. In terms of products and services segmentation, this industry breaks down into self-serve yogurt at 65. 1%, full-service yogurt at 21. 9%, and toppings and other products at 13. 0%. In terms of major market segmentation, this industry breaks down into consumers aged 18 to.
