SPC 2608 Lecture 17: Monroe's Motivated Sequence

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The organizaion style of the persuasive speech assignment. Gain for the audience: or relate the topic to the audience. Clearly state the soluion: what you are persuading us to do. Provide evidence that your soluion will work: and how it will work. Present and overcome objecions that your audience members may have. Restate the soluion briely: if you do choose to . Paint a picture for your audience with either a real story or a hypotheical one that tells us what we will experience or what the world will be like if we do what you say: posiive visualizaion. If we do what you are persuading us to do: negaive visualizaion. If we do not do paricipate in the soluion. If we do not do what you are persuading us to do. This is where you should generate an emoional appeal. Call to acion: urge the audience to take acion in support of your topic.

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