MAN 3025 Lecture Notes - Lecture 4: Scenario Planning, Process Engineering, Strategic Planning
6 Dec 2015
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Document Summary
Swot analysis: strategic planning tool that separates influences on a business"s future success into internal and external factors. Why: define realistic goals, improve capabilities, overcome weaknesses w/ strengths. Swot analysis: inside matters analysis of internal strengths and weaknesses. Strengths how strong in comparison with competitors". Weaknesses could be same categories as strengths work processes, organization, culture: outside matters analysis of external opportunities and. Opportunities could be market segment analysis, threats industry and competition, analysis, impact of technology on organization, product analysis, government impacts. What changes will give us better leverage. Threats outside matters threats could be same in. Grand strategy: forecasting: predicting the future. Predictions, projections, estimates future situations: outcome, timing. Trend analysis: hypothetical extension of a past series of events into the future. Contingency planning: creation of alternative hypothetical but equally likely future conditions. Fall back strategies in case things do not go as planned: also called scenario planning and scenario. Dell"s grand strategy: changes in strategic vision analysis.
