MAN 3025 Chapter Notes - Chapter 6: Swot Analysis, Feedback, Competitive Intelligence

• School: University of Florida
• Department: Management
• Course: MAN 3025
• Professor: Professor Archambeau

Document Summary

Strategic positioning: attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. Performing different activities from rivals, or performing similar activities in different ways porter. 1) strategy is the creation of a unique and valuable position: few needs, many customers, broad needs, few customers, broad needs, many customers. 2) assess the current reality: current reality assessment (organizational assessment): look where the organization stands and see what is working and what could be different so as to maximize efficiency and effectiveness in achieving the organization"s mission. 5) maintain strategic control: strategic control: consists of monitoring the execution of strategy and making adjustments, if necessary. Mission: organization"s purpose or reason for being (expressed in a mission statement) Vision: organization"s long-term goal of what it wants to become (expressed in a vision statement describing its long-term direction and strategic intent) Competitive intelligence: gaining information about one"s competitors" activities so that you can anticipate their moves and react appropriately.