Mar 3023 Lecture Notes - Lecture 13: Dollar Shave Club, Multichannel Marketing, E-Commerce
16 Apr 2019
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Two classes of internet use: business-to-business (b2b, e. g. reverse auctions, web services (mostly b2b- behind the scenes, business-to-consumer (b2c, e. g. Use of internet: facilitating sales- information source, automotive costs and prices (e. g. Edmunds. com: virtual communities, any type of social media, e. g. Thenest. com (just got married: brand building, create value for the brands that we offer, e. g. Kraft foods(highest brand website: promotional website (e. g. coca-cola, transactional website (e. g. nike) {you can shop directly from site, selling merchandise. Internet shopping revenues are a relatively small percentage of consumer retail spending- but growing! A very possible future scenario: jack jamison sits in front of his home electronic center reviewing his engagement calendar displayed on his tv screen. He sees he has a fishing trip scheduled in two weeks and decides to buy a new reel for the occasion. How many do you want to review: jack: 5.
