ADMS 2200 Lecture Notes - Lecture 3: Subliminal Stimuli, Electronic Business, Consumer Behaviour

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: C.Hendriks

Document Summary

Chapter 4: e-commerce: marketing in the digital age. Electronic business (e-business): any commercial activity conducted over networks linking electronic devices (mainly computers). Electronic commerce (e-commerce): targeting customers by collecting and analyzing business information, conducting customer transactions, and maintaining online relationships with customers by means of computer networks. Electronic marketing (e-marketing): strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools. Digital tools: internet, telephone and fax machines, electronic banking and payment systems, and electronic purchasing and restocking systems. The ability to reach anyone connected to a. Pc anywhere in the world ebay the online auction site links buyers and sellers throughout the world. Creating products to meet customer specifications, also called personalization. Dell computers offers online shoppers custom-made shirts, slacks, and jeans. Buyer seller communications through such channels as the internet and interactive kiosks.