PUR 3000 Lecture Notes - Lecture 16: Corporate Social Responsibility, Issue Tracking System, Tumblr

• School: University of Florida
• Department: Public Relations
• Course: PUR 3000
• Professor: Jungyon Won

Document Summary

Media relations investor relations employee relations environmental relations: simply making claims of environmental conscience is not effective. Corporate social responsibility (csr): not about how companies spend money, it about how they make money: now of high priority, it is important for executives and pr staffs are charged with improving reputation. It is continuing commitment by business to contribute to economic development. Internet: pervasive in our lives, there will be 3 billion internet users worldwide by 2016, more than 40% of global population. Immediate, real time issue tracking o: worldwide o, uncontrolled (gatekeeper have lost their power in todays print and click world) o, malicious and irritating practice security problems o. Internet: lightning growth o took internet 4 years to reach 50 million users. Quick update of information: without having to reprint brochures and ther materials. Website is the organizatons digital front door: tips for designing a website.