PUR 3000 Lecture Notes - Lecture 17: Press Release

• School: University of Florida
• Department: Public Relations
• Course: PUR 3000
• Professor: Jungyon Won

Document Summary

Importance of mass media: still major platforms, 70% of us adults follow local news, and newspapers o. Individuals over age 40 years still watch tv heavily. New releases: basics: document that provides information to mass media outlets. 50% of news in wall street journal comes from news releases. 75% of journalists use pr sources for stories. Not enough staff to cover every single event in community. What does target audience gain from product/service o. Online news releases similar to traditional news releases o. But the format is condensed and single spacing is used o including social media tags, photos, videos,etc o matter, light, angle are all important factors. Multimedis news releases power of social media by. Photos and infographics are very important: quality, subject. : people are visual, visuals help with a story, more sharable, more distribution power. Fact sheet: a supplementary reference tool that summarizes key points about an event product or company for media.