PUR 4932 Lecture Notes - Lecture 2: Homo Economicus, Big Umbrella, Toothpaste

• School: University of Florida
• Department: Public Relations
• Course: PUR 4932
• Professor: Myiah Hutchens

Document Summary

Defining persuasion: what is persuasion, definition for class is: persuasion involved symbolic communication between two or more people with intent to change, reinforce, or shape attitudes, beliefs, and/or behaviors of the receiver, breaking it down: Communication: can be personal, intermediated, online, etc. Between 2+ people: cannot be by self, need some sort of interaction. Trying to change, reinforce, or shape: does not imply success. I want to change, reinforce, or shape attitudes, beliefs, and/or behaviors. But i might not be able to: in regards to persuasion, the intent is to influence, venn diagram. Communication: the big umbrella, every interaction falls under this. Influence: sometimes when we communicate, we have the intent to influence, 3 different forms of influence, forms of influence, coercion: implies force being used to gain compliance. Desired behavior is occurring, but not persuasion. Influenced, but not persuaded: education: intent of teaching, not necessarily changing attitudes, beliefs, and/or behaviors.