SOP 3004 Lecture Notes - Lecture 12: Laugh Track, Social Proof
28 Jul 2016
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10/7/2015": reciprocation: replying in kind o sent xmas cards to 150 complete strangers and almost all them send them back you resond in kind by reciprocating favors o, reagans study: 2 people evaluating art one leaves brings back 2 drinks, gives 1 to the other person, then asks them to buy raffle tickets. More people buy them if offered a coke first o book would be given, then asked to donate. They would donate, and give book back and give them a paper that makes them feel better: commitment and consistency, rite of passage and initiation: more likely, low ball technique: ex. Offer product at low price, put through the process of committing, then find out price is higher. Many still commit: bait and switch technique, avoidance: dont worry about being consistent, social validation: an example of the appropriate way to behave, ex.
