RTV 2100 Lecture Notes - Lecture 18: Sitaonair, Wayne Rooney, Snapchat
18 Sep 2016
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Social media makes it so that thousands of people can see you and follow your work. Social media can make you more visible to all the right people - if you use it right - if you market yourself with professionalism and authenticity. The media talks to the audience but never the other way around. Once the message is sent, it is almost never repeated. Two-way communication which leads to open conversations. Need internet access and a mobile device - which most people already have. Some of the most sophisticated analytics ever. To tweet a story, include a link, photo or video on facebook, or to write a story on a blog requires someone, somewhere, to do something. Social media is exposing people to what is going on in the world beyond the. It"s also allowing us to be our own gatekeepers by following the sources and outlets we want to get only the coverage we want.
