RTV 3405 Lecture Notes - Lecture 1: Texaco Star Theatre, Videocassette Recorder, Vladimir K. Zworykin
12 Apr 2016
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Document Summary
Television stages: the network era (1940"s-1980"s): Rise of tv as source of political and public affair information: the multi-channel era (1980"s-2000) Cable and satellite tv emerge to compete with networks. The great debate, or assumptions: technological determinism: the belief that technological development determines social and cultural change. Can be utopian or dystopian: social construction of technology: humans culture and interpretation determine meaning of technology. Technology has no meaning outside of social context. Example: the one who holds the remote control is the one in control of power in the living room. The remote is a symbol of power: social shaping of technology: human choices, whether consciously or not, determine what technology becomes. Example: tv dials were inconvenient, thus we invented the remote. Marshall mcluhan control: most well known technological determinist, three eras of communication: Electronic age/global village: the medium is the message . To examine social influence of technology: social construction: historical, social, and cultural context.
