ADPR 3850 Lecture Notes - Lecture 3: John J. Beckley, George Creel, Theodore Roosevelt

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3850
• Professor: Michael Cacciatore

Document Summary

Public relations as a means to promote settlement. Struggle for independence: boston tea party, propaganda used to galvanize support for the revolutionary movement. Recognized power of the pen: used writing as a means of communicating about the importance of independence, and unity, and about the injustice of the colonies. Recognized the power of special events and symbols: he was behind the boston tea part and understood the emotions such an event might arouse. Barnum: used ticket giveaways and opinion leaders to ensure event success. Master of the pseudo event: joice heth, tom thumb, jenny lind, jumbo circus elephants. Pr grows as america grows public relations was pivotal in the early growth of america: settling the american west, railroad promotion techniques: free tickets to journalists, Published brochures about fertility of land, etc. Rise of politics political beginnings: john beckley & thomas jefferson. Beckley: jefferson"s eyes and ears for public opinion.