J 350 Lecture Notes - Lecture 1: Sigmund Freud, General Tom Thumb, P. T. Barnum
Document Summary
Designed to be persuasive: as old as civilization. 3 main elements of pr as old as society. Integrating people with people: persuading public opinion: rhetoricians and press agents. American revolution: public relations in times of stress of crisis. Samuel adams: managed the communication aspect of the war. Used symbols like the liberty tree: easily identifiable and around emotions. Colonists weren"t represented in parliament and were being taxed unconditionally: colonists all dressed up as native americans and dumped tea over the edge and into the harbor, the beaver, eleanor, and the dartmouth (names of ships) Newspapers were rising in importance among the middle class. Most communication was face to face: press agentry. Pt barnum: master of press agentry will do anything to get attention. Businesses making enormous profits, but losing public stellupport. Public relations became a specialized function: ivy ledbetter lee. 1904: ivy lee & partner, george parker (both newspaper veterans) formed he nation"s third publicity agency: tell the truth.
