ARHI 2300 Lecture Notes - Lecture 46: Wang Xizhi, Communication Design, Graphic Design
3 Mar 2017
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Document Summary
The essence of visual communication design is the use of symbols to communicate information and ideas. Traditional communication design was known as graphic design: the design of books, magazines, posters, advertising, and other printed matter by arranging drawings, photographs, and type. Advances in printing processes, television, the computer, and the growth of the web have expanded graphic design to include many more design possibilities. While based on simple ideas, visual communication design enables us to express our ideas with increasing clarity, style, and sophistication valuable qualities in a rapidly changing world. The ancient mesopotamians were the first people to employ picture symbols in a consistent language system. The ancient egyptians created their own version of picture symbols, known as hieroglyphics, as a written form of communication. Western alphabets have now lost any of their earliest connections with representations of things. Calligraphy expresses layers of meaning and feelings by means of the shape of written letterforms.
