ARTHIST 2A03 Chapter Notes - Chapter 11: Blow Me Away, Saks Fifth Avenue, Michael Bierut
24 Nov 2016
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Document Summary
The saks fifth avenue department employed michael bierut of the graphic design firm. Pentagram to make a new logo to innovate and attract new customers. In 2007 they created a shattering element of design. In addition to graphic design, designers can work in a number of design disciplines, including interactive design, motion and graphics, product design, textile deisgn, clothing design, interior design and environmental design. Of all artforms, we encounter graphic design the most. The term graphic design refers to the process of working with words and pictures to enhance visual communication. Much of graphic design involves designing materials to be printed, including books, magazines, brochures, packages, posters and imagery for electronic media. Such design arranges in scale and complexity from postage stamps and trademarks to billboards, film, video and web pages. Graphic design is a creative process employing art and technology to communicate ideas. Typography: the art and technique of composing printed material from letterforms (typefaces or fonts)
