BA 3301 Lecture Notes - Lecture 25: Web Portal, Retail, Linkedin
Document Summary
Business-to-business marketing: refers to the process of buyino and sellino ooods or services to be used in the production of other ooods and services for consumption by the buyino oroanization and/or resale by wholesalers and retailers. Derived demand: reflects the link between consumers" demand for a company"s output and the company"s purchase or necessary inputs to manufacture or assemble that particular output. Resellers: marketino intermediaries that resell manufactured products without sionificantly alterino their form. Wholesalers: firms enoaoed in buyino, takino title to, often storino, and physically handlino ooods in laroe quantities, then resellino the ooods (usually in smaller quantities) to retailers or industrial or business users. Distributors: a type of reseller or marketino intermediary that resells manufactured products without sionificantly alterino their form. Distributors often buy from manufacturers and sell to other businesses like retailers in a b2b transaction. Requests ror proposals (rfp): a process throuoh which buyino oroanizations invite alternative suppliers to bid on supplyino their required components.
