BA 3340 Lecture Notes - Lecture 81: Root Mean Square, Canadian Business, Personal Selling
Document Summary
Because so many men and women work outside the home and are not in during the days companies that use direct selling are sponsoring par7es at workplaces or during evenings and weekends. Supply chain is longer than a channel of distribu7on because it includes links from suppliers that provide raw materials to manufacturerss whereas the channel of distribu7on begins with manufacturers. Channels of distribu7on are part of the overall supply chain. A primary concern of supply chain managers is selec7ng a transporta7on mode that will minimize costs and ensure a certain level of service. Generally speaking the faster the mode of transporta7ons the higher the cost. Logis7cs system involve whatever it takes to see that the right products are sent to the right place quickly and efciently. The job of the supply chain manager is to ind the most efcient combina7on of these forms of transporta7on.
